Eli Reich founded Alchemy Goods in 2004, after his messenger bag was stolen and he needed a replacement, but “there were a few considerations: the bag had to be totally waterproof, it had to look cool, and it definitely had to be environmentally friendly.”
When he couldn’t find what he needed, Eli realized he could probably build the perfect bag out of stuff I already had, which, for a dedicated biker, was extra inner tubes and parts.
The first prototype “wasn’t perfect, but it was exactly what I needed. … A few of my friends wanted their own, and then one of the local bike shops caught a glimpse and expressed interest as well.”
That led to the founding of Alchemy Goods.
“So, to whomever it was that stole my bag, thank you! You were the inspiration for my imagination.”
Eli Reich's Products